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Automotive Insights

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. Comscore rec...

Parallel Universes: Measuring Eyeballs Across Platforms, Screens and Device...

Tech-Savvy Shoppers are Transforming Retail

Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...

Brick-and-mortar retail stores are closing at their fastest pace in years, and it’s apparel companies that are bearing the brunt of this fallout. Despite a healthy economy and consumer sentiment more...

Measuring for the Future

The New Model for a New World: How Comscore’s New Model advances media meas...

Smarter and More Connected: The Emerging Landscape of IoT and Connected Dev...

State of the U.S. Online Retail Economy in Q1 2017

Beyond Brick and Mortar: Retail in the Digital Space

Comscore's State of Digital, TV and IoT (2017)

Which global internet markets are the most ‘mobile first’?

Mobile's Hierarchy of Needs Webinar

Comscore Expanding Total Home Cross Screen Measurement

Local TV Will Take National Spending

Fireside Chat with Lyle Schwartz and Aaron Fetters

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...