More Insights

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Comscore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavi...

Apps Account for 4 in every 5 US Mobile Media Minutes

Today Comscore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service.

Ask the Expert: Comscore VP Anne Hunter

Political Candidates Use Different Strategies to Engage Voters Through Digi...

Digital Advertising Develops Presidential Candidate Brands and Engages Vote...

Yesterday, Comscore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential camp...

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential...

Tablet Competition Heats Up: Kindle Fire Captures more than Half of U.S. An...

Changing How the World Sees Digital Advertising

Comscore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

The Top 6 Trends Shaping Local Search in 2012 and Beyond

Panel Participation Yields Digital Insights

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past...

Changing How the World Sees Digital Advertising

So What if Only 1% of Facebook Fans 'Engage'?

The Synergy of User Generated and Professional Video Content

Android Captures Majority Share of US Smartphone Market