More Insights

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measur...

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents man...

The Multi-Platform World is Complex…How Do We Measure It?

In this presentation, Comscore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how Comscore’s MMX MP me...