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Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...

Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This pre...

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

What Would Don Draper Do In A Digital World