2025 State of Programmatic Report
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Getting Ready for the 2021 Fall TV Season
What happens to ad targeting if user tracking goes away?
On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
Fearmongering in CTV Advertising
Comscore Reveals how the Pandemic has Changed Consumer Behavior
What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? H...
Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...
Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience
CCPA & Effective Marketing Are Not Mutually Exclusive
Programmatic Playbook: Demographic Segments
Holiday Audience Segment
Make the Most of Fall Premiere Season
Pioneering the Next Frontier in Programmatic
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Is TV dead? No… It's simply advanced