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Measuring the Future: What Companies Are Doing to Be Ready for TV Measureme...

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for vide...

Building the Path Forward for the Future of Measurement: An Open Letter to...

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement sourc...