More Insights

Oracle Data Cloud Names Comscore to Premier Data Provider Program

Comscore offers new audience targeting to solve for programmatic TV challen...

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

In this interview at Beet Retreat 2018, DISH Media’s Kevin Arrix talks about the partnership between Sling TV and Comscore and the need for a fuller understanding of addressable TV advertising within...

Taking Your TV Campaign the Extra OTT Mile

Ad Targeting in the Age of Privacy

What’s Old is New Again: The Renaissance of Contextual Targeting

For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt...

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

How Granular Data Improves Cross-Platform Targeting

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

A New Model For Cross-Platform Measurement

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Comscore Q1 2016 Advertising Benchmarks

Will digital ads outpace TV?

Is the Future of TV Programmatic?