More Insights

The Rise of Digital Omnivores

Tablets Contribute 30% of Non-Computer Traffic

Two Thirds of Tablet Owners Play Games on Their Device

Two-thirds of U.S. tablet owners played a game on their device in September, with 23% doing so almost every day. Listening to music was also a popular activity, with 62% of tablet owners reporting lis...

Half of US Tablet Owners Made a Purchase on Device in September

Digital Omnivores

Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices. In August 2011, the share of non-computer traffic for...

Device Essentials™: Insights on Digital Traffic Worldwide

Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the U...

Tablets Show Promise for Making Online Purchases

iPad Share of Tablet Traffic by Country

U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Comput...

The 2010 Mobile Year in Review

Infographic: The Habits of Online Newspaper Readers