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Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migr...

America's staggering mobility madness

Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, Comscore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the...