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AppNexus Joins Comscore Industry Trust

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast ma...

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Realizing the Promise of Programmatic through Comscore Industry Trust

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect...

Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

Transparency and Data Branding in the Age of Programmatic

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

The Top Ten Burning Issues in Digital