Consumers set up a blockbuster holiday season at the Box Office
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
Realizing the Promise of Programmatic through Comscore Industry Trust
It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect...
Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust
Transparency and Data Branding in the Age of Programmatic
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...
The Top Ten Burning Issues in Digital