#RIPGRPs: Evolving the Metrics That Move Us Forward
When it comes to sports, fandom starts close to home. Whether it’s high school football on a Friday night, college rivalries on Saturdays, or hometown heroes taking the field on Sundays,... Read more
2025 Luxury Segment Guide
2025 Sports Fanatics Guide
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
CIMM East Highlights & Currency Clarity
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry...
Flexible by Design: Building Standards That Fit a Multi-Currency World
Comscore TV Personification
Optimizing Outcomes Through Reaching Audiences Cross-Screen
The Cannes Lions Festival of Creativity showcased the rapid pace of the media and advertising industry in 2024. We’re at the peak of consumer consumption across all channels, formats, and devices, put...
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Da...
Unlocking Potential at the Upfronts
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...