2024 State of Gaming Report
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
Reaching Audiences on Connected TV
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Next iPhone Release Has Potential for a Huge Upgrade Cycle
As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly...
Understanding Subscriber Behaviors for Mobile Operators
2013 Mobile Future in Focus
The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...
In a recent blog post, we shared Comscore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s ow...
5 in 10 Top U.S. Mobile Devices Are Brew Feature Phones
Top Smartphone OEMs in the U.S.