Gain insight into the FMCG audience

Comscore enables FMCG brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment.

Comscore measurement solutions help you to increase campaign efficiency and effectiveness and to uncover granular insights into your target FMCG consumers—who they are, how they consume media and what their journey was to purchase your brand.

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Featured Products

Path to Purchase Research

Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across the CPG industry, leading up to conversion on essential grocery and CPG purchases.

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Brand Effectiveness Measurement

Comscore Brand Survey Lift™ is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative across CPG consumer goods.

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