With more than 20 years in the online analytics and media industries in the Asia Pacific region, Joe has experience in panel-based audience measurement as well as advanced data analytics on the user and vendor sides. He actively contributes to key digital, media and technology conferences and publications across the region. In addition, he is the co-founder of iamWednesday Singapore, and is currently on the Interactive Advertising Bureau Singapore leadership council and Mobile Marketing Association Asia Pacific board of directors.

Prior to Comscore, Joe was the Southeast Asia regional manager for Omniture where he successfully delivered its product suites across diverse industries. He previously served as the director of global e-commerce at Millennium & Copthorne Hotels where he grew global online sales by 50 percent.

Joe holds a BSE degree in Mechanical Engineering from Princeton University. He was born in Vietnam and emigrated to the United States after spending a year in a Malaysian refugee camp.