Unpredictable But Comprehensively Measurable: The View of Social from Share...
Evolving YouTube Measurement with Google Ads Data Hub
Hiding Likes: The Instagram Shift Shining A Light on Engagement Metrics
The social media ecosystem has known for some time that engagement with content is what matters more than vanity metrics.
Meet the Global Team: Michigan
Bridging the Divide Between TV & Digital
Lift Off: Brand Research in the Cross-Platform Age
As the media industry pivots to cross-platform measurement, brand research shouldn’t be left out in the cold. So, what’s standing in the way? And how impactful can cross-platform campaigns and brand m...
Programmatic Playbook: Demographic Segments
Top 10 Burning Issues in Local Television
Meet the Global Team: Product Manager, Anqi Liu, New York
YOUPIX 2019 and the State of Social in Latin America
The Key to Successful Selling? Be Willing to Evolve
Battle of the Battle Royales: Fortnite’s Console Dominance Unfazed by Newes...
Top 10 Entertainment video entities in India in July 2019
Combatting Clickbait: 3 Ways to Improve Your Content's Longevity on Faceboo...
TV is dead: or is it just maturing?
The Future of the Shareablee Experience
Brand activism: do consumers care?
Stereotypes in Advertising: A help or a hindrance