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5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

Getting Back to the Advertising Metrics That Matter

Is LATAM Leading the Way for the Ride Sharing Economy?

Despite US origins, Uber has achieved greater reach among mobile users in two Latin American countries than in the US. In this post we examine Uber’s global footprint, and highlight the impact of sele...

Who is Winning the Global Instant Messaging Battle?

Which Global Content Categories are ‘Mobile First’?

Top 10 Burning Issues in Digital: What’s the Common Thread?

Today we released our latest report, Top 10 Burning Issues in Digital, to provide Comscore’s perspective on the most pressing issues, topics and trends driving debate in the digital media industry. Th...

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

Four Simple Questions to Make Advertising Better for Us All

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

The Importance of Mobile and Multi-Platform Measurement in India

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed

Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...

Which global internet markets are the most ‘mobile first’?

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell