更多见解

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video pr...

Roku Leads OTT Streaming Devices in Household Market Share

Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles,...