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Planning for the Future of Media Planning?

With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If...

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Search Engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up. They didn’t st...