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Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl pro...

Ham Wars: How Search Impacts Your Dinner Table

Impulse decisions aside, grocery shoppers tend to be an informed (and often thrifty) bunch who turn to the Internet in increasing numbers to research and prep for their trip to the store. Comscore's l...