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Proximic by Comscore will be live at the Beet.TV Villa on Tuesday June 20, 2023 for a panel discussion with industry leaders on programmatic addressability in the evolving TV landscape.
Heading there too?
Connect with our team to set up a coffee or meet and greet our Proximic by Comscore attendees.
Programmatic Realized: How addressability is broadening ad buying in the TV World
6月20日 : 11:50 - 12:30
Rachel Gantz
Managing DirectorProximic by Comscore
Angela Rodriguez
Global Commercial LeaderProximic by Comscore
Can programmatic fulfill marketers’ calls for efficiency and accountability in the world of TV advertising or will it just add noise? This panel session digs into programmatic’s coming of age in the world of TV advertising. From AVOD, SVOD, to CTV, we’ll hear from our panelists on how they’re navigating this expanding definition of TV and how marketers can achieve addressable audience targeting consistently across all of its new formats.
Can programmatic fulfill marketers’ calls for efficiency and accountability in the world of TV advertising or will it just add noise? This panel session digs into programmatic’s coming of age in the world of TV advertising. From AVOD, SVOD, to CTV, we’ll hear from our panelists on how they’re navigating this expanding definition of TV and how marketers can achieve addressable audience targeting consistently across all of its new formats.