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Comscore will be on stage for two sessions during SHOPPER 2024.
We hope to see you there. Or Connect with our team to set up time at the event. For more information on the SHOPPER 2024 event, visit the ARF’s page.
Overview of Today’s Shopping Landscape and Consumer Shopping Behaviors
4月18日 : 10:20 - 10:40 CT
Danan Ren
SVP, Client Insights & GTM EnablementComscore
Ryan Williams
Vice President, Client InsightsComscore
A research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey. Hear the latest on emerging trends as well as ways that brands are leveraging a cross-platform strategy to drive total awareness and engagement.
A research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey. Hear the latest on emerging trends as well as ways that brands are leveraging a cross-platform strategy to drive total awareness and engagement.
Trends and Predictions for 2024 and Beyond
4月18日 : 15:20 - 15:55
Danan Ren
SVP, Client Insights & GTM EnablementComscore
Andrew Holtz
Director, Programmatic Media
Bharath Gaddam
Founder & CEOData POEM
Brendan Light
Global Head of Virtual ExperiencesIpsos
Discussants will weigh in on AI, Influencers, Retail Media Networks, 1st party data, personalized experiences, retail environments and effective marketing, CPG marketing, brands cutting down on-line extensions, virtual storefronts, and new trends to stay competitive.
Discussants will weigh in on AI, Influencers, Retail Media Networks, 1st party data, personalized experiences, retail environments and effective marketing, CPG marketing, brands cutting down on-line extensions, virtual storefronts, and new trends to stay competitive.