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The CTV Generation: How combining linear and streaming strategies leads to a winning campaign
1月18日 : 12:35
Angela Rodriguez
Global Commercial LeaderProximic by Comscore
Gone are the days of linear TV advertising as the main advertising channel to reach and influence persuadable voters. Today's voters consume content across digital and CTV screens to a level never experienced by any prior election cycle. Join Proximic by Comscore and The Trade Desk to learn how to use linear TV buys to inform your CTV strategy, reach the right voters and win in key battleground races.
Gone are the days of linear TV advertising as the main advertising channel to reach and influence persuadable voters. Today's voters consume content across digital and CTV screens to a level never experienced by any prior election cycle. Join Proximic by Comscore and The Trade Desk to learn how to use linear TV buys to inform your CTV strategy, reach the right voters and win in key battleground races.