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2024年11月21日
- 该活动已结束 -
The TV of Tomorrow Show (TVOT) is returning to New York City on November 21, 2024, coinciding with World Television Day. This marks the first New York event since 2019.
The conference will be held at the Hard Rock Café in Times Square, located at 1501 Broadway.
Michael Vinson, Chief Research Officer, Comscore will speak on a panel with Kantar, Publicis, iSpot, and DatFuelX about improving US video audience measurement, including possible plans for Virtual IDs—i.e. the creation of synthetic identifiers to assign impressions to a lookalike audience in a way designed to preserve consumer privacy.
More info here: https://itvt.com/event/tvot-nyc-2024-to-vid-or-not-to-vid/
TV Measurement in the Machine Era
11月21日 : 9:50 - 10:20 ET
David Algranati
Chief Innovation OfficerComscore
Charlene Polite Corley
VP of Diverse Insights and PartnershipsNielsen
Kailyn Hartmann
Vice President, Advanced Analytics & IntelligenceVAB
Albert Thompson
Managing Director of DigitalWalton Isaacson
AI, by way of Computer Vision, Natural Language Processing, and Machine Learning, will close many of the gaps in today’s measurement business. This session will explore how recent advancements in AI will remap the measurement landscape.
AI, by way of Computer Vision, Natural Language Processing, and Machine Learning, will close many of the gaps in today’s measurement business. This session will explore how recent advancements in AI will remap the measurement landscape.
To Vid or Not to Vid
11月21日 : 10:20 - 11:00
Michael Vinson, PhD
Chief Research OfficerComscore
Helen Katz
EVP, ResearchPublicis Media
Howard Shimmel
PresidentJanus Strategy & Insights, LLC
Leslie Wood
Former Chief Research OfficeriSpot.TV
Sable Mi
Strategic AnalystIn the ongoing and multiple discussions around improving US video audience measurement, there have been plans announced for, or at least references made to, Virtual IDs—i.e. the creation of synthetic identifiers to assign impressions to a lookalike audience in a way designed to preserve consumer privacy. This panel will explain how VIDs work, the broader value of—as well as challenges with—virtual data, and why they do (or do not) represent the future for cross-media measurement.
In the ongoing and multiple discussions around improving US video audience measurement, there have been plans announced for, or at least references made to, Virtual IDs—i.e. the creation of synthetic identifiers to assign impressions to a lookalike audience in a way designed to preserve consumer privacy. This panel will explain how VIDs work, the broader value of—as well as challenges with—virtual data, and why they do (or do not) represent the future for cross-media measurement.
Measurement and Optimization of Audiences and Outcomes
11月21日 : 11:40 - 12:25
David Algranati
Chief Innovation OfficerComscore
Howard Shimmel
PresidentJanus Strategy & Insights, LLC
Pete Doe
Chief Research OfficerNielsen
Josh Chasin
PrincipalKnotSimpler
In this panel discussion, some of the most knowledgeable media researchers in the world will be considering what are the priority needs of the industry at this time, in terms of measurement and optimization. Is there a “good enough” that can save the industry money, or does that fall apart when outcomes demand high degrees of accuracy? If privacy-led obfuscation relaxes the need for accuracy in the minds of practitioners for audience measurement, will they demand the removal of all obfuscation on outcomes measurements? How can such a disconnect work?
In this panel discussion, some of the most knowledgeable media researchers in the world will be considering what are the priority needs of the industry at this time, in terms of measurement and optimization. Is there a “good enough” that can save the industry money, or does that fall apart when outcomes demand high degrees of accuracy? If privacy-led obfuscation relaxes the need for accuracy in the minds of practitioners for audience measurement, will they demand the removal of all obfuscation on outcomes measurements? How can such a disconnect work?