- 2014年10月22日
UK Consumers Increasingly Turn to Digital Channels for Health Information
It is political party conference season in the UK, and the future of the National Health Service (NHS) is a hot topic. Consumers are increasingly recognising the importance of the NHS via digital channels too.
Insights from Comscore MMX Multi-Platform found that 19% of the UK digital population accessed NHS Sites via a PC, smartphone or tablet in August, making it the #1 destination in the Health category.
Of the 9.1 million consumers accessing NHS content in August, 36% did so via a smartphone or tablet only, underscoring the importance of these devices in driving consumer interaction with health information.
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