Comscore Ranks the Top 50 U.S. Digital Media Properties for October 2015
RESTON, VA, November 20, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.9 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 203.6 million visitors.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 259,557 |
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1 | Google Sites | 245,919 |
| 26 | Pinterest.com | 84,425 |
2 | 218,166 |
| 27 | Pandora.com | 82,719 | |
3 | Yahoo Sites | 210,852 |
| 28 | Answers.com Sites | 79,595 |
4 | Amazon Sites | 189,830 |
| 29 | BuzzFeed.com | 79,318 |
5 | Microsoft Sites | 182,641 |
| 30 | WordPress.com* | 78,389 |
6 | AOL, Inc. | 174,791 |
| 31 | WebMD Health | 76,861 |
7 | CBS Interactive | 144,033 |
| 32 | Adobe Sites | 74,988 |
8 | Comcast NBCUniversal | 143,251 |
| 33 | Meredith Digital | 69,859 |
9 | Apple Inc. | 140,011 |
| 34 | Vimeo | 69,741 |
10 | Mode Media | 136,037 |
| 35 | About | 68,838 |
11 | Wikimedia Foundation Sites | 121,037 |
| 36 | WashingtonPost.com | 66,879 |
12 | 120,063 |
| 37 | New York Times Digital | 65,953 | |
13 | Turner Digital | 118,555 |
| 38 | Zillow Group | 65,799 |
14 | 118,183 |
| 39 | TripAdvisor Inc. | 65,097 | |
15 | Time Inc. Network (U.S) | 109,742 |
| 40 | Mail Online / Daily Mail | 63,524 |
16 | Weather Company, The | 105,358 |
| 41 | Scripps Networks Interactive Inc. | 63,028 |
17 | Gannett Sites | 102,492 |
| 42 | Cox Enterprises Inc. | 62,637 |
18 | Conde Nast Digital | 98,565 |
| 43 | Target Corporation | 61,643 |
19 | Hearst | 98,264 |
| 44 | Tribune Broadcasting | 61,004 |
20 | eBay | 97,756 |
| 45 | Fox Sports Digital - Sporting News Media | 60,911 |
21 | ESPN | 91,800 |
| 46 | Netflix Inc. | 60,827 |
22 | Yelp | 88,903 |
| 47 | NFL Internet Group | 60,381 |
23 | Wal-Mart | 88,395 |
| 48 | Vox Media | 60,306 |
24 | SheKnows Media | 86,983 |
| 49 | craigslist, inc. | 59,445 |
25 | PayPal | 86,483 |
| 50 | Disney Online | 59,002 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 232,179 |
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1 | Google Sites | 203,570 |
| 26 | Conde Nast Digital | 35,393 |
2 | Yahoo Sites | 148,215 |
| 27 | TripAdvisor Inc. | 34,742 |
3 | 145,344 |
| 28 | Dropbox Sites | 34,287 | |
4 | Microsoft Sites | 144,151 |
| 29 | Weather Company, The | 33,242 |
5 | Amazon Sites | 106,766 |
| 30 | Pinterest.com | 33,103 |
6 | AOL, Inc. | 100,461 |
| 31 | Purch | 31,131 |
7 | Mode Media | 71,813 |
| 32 | SheKnows Media | 30,597 |
8 | CBS Interactive | 64,362 |
| 33 | WebMD Health | 30,557 |
9 | Wikimedia Foundation Sites | 58,731 |
| 34 | ESPN | 29,805 |
10 | Comcast NBCUniversal | 55,140 |
| 35 | New York Times Digital | 28,942 |
11 | eBay | 54,205 |
| 36 | Answers.com Sites | 28,847 |
12 | Turner Digital | 52,712 |
| 37 | Zillow Group | 27,622 |
13 | Apple Inc. | 52,197 |
| 38 | Meredith Digital | 26,317 |
14 | 43,276 |
| 39 | Verizon Communications Corporation | 25,097 | |
15 | Time Inc. Network (U.S) | 42,209 |
| 40 | Target Corporation | 25,034 |
16 | Ask Network | 41,595 |
| 41 | Netflix Inc. | 24,780 |
17 | Wal-Mart | 41,477 |
| 42 | Ziff Davis Tech | 24,753 |
18 | Gannett Sites | 39,909 |
| 43 | IDG Network | 23,675 |
19 | Hearst | 39,033 |
| 44 | Vox Media | 23,545 |
20 | craigslist, inc. | 38,589 |
| 45 | Fox News Digital Network | 23,100 |
21 | About | 38,051 |
| 46 | Dictionary.com Network | 22,905 |
22 | 36,630 |
| 47 | Expedia Inc | 22,529 | |
23 | PayPal | 36,588 |
| 48 | Demand Media | 22,527 |
24 | Yelp | 36,382 |
| 49 | Scripps Networks Interactive Inc. | 22,248 |
25 | Adobe Sites | 35,962 |
| 50 | JPMorgan Chase Property | 22,170 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 232,179 | 100.0 |
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1 | 194,992 | 84.0 |
| 1 | Google Ad Network** | 219,854 | 94.7 | |||
2 | Taboola | 180,222 | 77.6 |
| 2 | Yahoo Audience Network** | 208,095 | 89.6 | ||
3 | Yahoo Sites | 148,215 | 63.8 |
| 3 | Conversant** | 198,284 | 85.4 | ||
4 | ShareThis | 144,745 | 62.3 |
| 4 | Criteo** | 197,260 | 85.0 | ||
5 | Outbrain | 143,520 | 61.8 |
| 5 | RadiumOne** | 186,053 | 80.1 | ||
6 | Facebook.com | 143,141 | 61.7 |
| 6 | Exponential** | 166,982 | 71.9 | ||
7 | MSN | 126,005 | 54.3 |
| 7 | Collective Display** | 157,421 | 67.8 | ||
8 | YouTube.com | 107,610 | 46.3 |
| 8 | RhythmOne** | 149,005 | 64.2 | ||
9 | AOL, Inc. | 100,461 | 43.3 |
| 9 | Amobee** | 148,558 | 64.0 | ||
10 | RevContent | 94,343 | 40.6 |
| 10 | Gamut - Network** | 147,766 | 63.6 | ||
11 | Amazon.com* | 91,797 | 39.5 |
| 11 | Advertising.com** | 141,248 | 60.8 | ||
12 | Windows Live | 76,274 | 32.9 |
| 12 | Rocket Fuel** | 118,649 | 51.1 | ||
13 | Mode Media | 71,813 | 30.9 |
| 13 | SourceKnowledge Video Network** | 110,182 | 47.5 | ||
14 | 43,276 | 18.6 |
| 14 | Media.net Contextual Ads** | 89,418 | 38.5 | |||
15 | Ask Network | 41,595 | 17.9 |
| 15 | Undertone Networks** | 66,206 | 28.5 | ||
16 | Gannett Sites | 39,909 | 17.2 |
| 16 | Specific Media** | 64,920 | 28.0 | ||
17 | CNN Brand | 38,776 | 16.7 |
| 17 | GumGum** | 62,914 | 27.1 | ||
18 | Walmart.com | 38,463 | 16.6 |
| 18 | Choicestream** | 61,770 | 26.6 | ||
19 | About | 38,051 | 16.4 |
| 19 | AdBlade Network** | 54,507 | 23.5 | ||
20 | Yelp | 36,382 | 15.7 |
| 20 | AcuityAds** | 49,684 | 21.4 | ||
21 | Twitter.com | 35,225 | 15.2 |
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22 | Blogger | 34,984 | 15.1 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | CBS News | 34,300 | 14.8 |
| 1 | Fulcrum5** | 195,438 | 84.2 | ||
24 | NBC News Digital | 34,176 | 14.7 |
| 2 | OpenX** | 156,142 | 67.3 | ||
25 | Purch | 31,131 | 13.4 |
| 3 | engage:BDR** | 23,807 | 10.3 | ||
26 | SheKnows Media | 30,597 | 13.2 |
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27 | WebMD Health | 30,557 | 13.2 |
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28 | TripAdvisor.com* | 30,213 | 13.0 |
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29 | Apple.com | 29,901 | 12.9 |
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30 | ESPN | 29,805 | 12.8 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in October. For instance, Yahoo Sites was seen by 63.8 percent of the 232 million desktop internet users in October.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.