Comscore Ranks the Top 50 U.S. Digital Media Properties for December 2014
RESTON, VA, January 27, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 238.3 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 196.2 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.2 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers |
| Rank | Property | Unique Visitors/Viewers |
| Total Internet : Total Audience | 252,469 |
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1 | Google Sites | 238,251 |
| 26 | SheKnows Media | 78,439 |
2 | Yahoo Sites | 216,151 |
| 27 | Yelp | 77,646 |
3 | 207,137 |
| 28 | Conde Nast Digital | 77,339 | |
4 | AOL, Inc. | 198,567 |
| 29 | BuzzFeed.com | 76,849 |
5 | Amazon Sites | 181,119 |
| 30 | Scripps Networks Interactive Inc. | 74,705 |
6 | Microsoft Sites | 168,403 |
| 31 | Pinterest.com | 72,500 |
7 | Mode Media (formerly Glam Media) | 144,718 |
| 32 | WebMD Health | 69,785 |
8 | CBS Interactive | 137,120 |
| 33 | Viacom Digital | 69,312 |
9 | Comcast NBCUniversal | 135,080 |
| 34 | Target Corporation | 67,541 |
10 | Apple Inc. | 134,779 |
| 35 | Ask Network | 65,260 |
11 | eBay | 124,039 |
| 36 | Meredith Digital | 65,232 |
12 | Turner Digital | 110,472 |
| 37 | Netflix.com | 62,954 |
13 | Wikimedia Foundation Sites | 106,985 |
| 38 | Adobe Sites | 61,058 |
14 | Gannett Sites | 105,237 |
| 39 | Demand Media | 59,740 |
15 | Wal-Mart | 99,773 |
| 40 | Gawker Media | 58,799 |
16 | 95,774 |
| 41 | Vimeo | 58,492 | |
17 | Time Inc. Network (U.S) | 90,809 |
| 42 | NFL Internet Group | 57,706 |
18 | Twitter.com | 90,698 |
| 43 | New York Times Digital | 57,458 |
19 | Pandora.com | 89,437 |
| 44 | Fox Sports Digital - Sporting News Media | 56,650 |
20 | ESPN | 88,384 |
| 45 | WordPress.com* | 55,394 |
21 | Blinkx | 85,830 |
| 46 | craigslist, inc. | 55,308 |
22 | Weather Company, The | 81,966 |
| 47 | Fox News Digital Network | 54,710 |
23 | Hearst Corporation | 79,729 |
| 48 | AnyClip Media | 53,812 |
24 | About | 78,809 |
| 49 | Vox Media | 52,635 |
25 | Answers.com Sites | 78,656 |
| 50 | iHeartMedia Digital | 50,655 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors |
| Rank | Property | Unique Visitors |
| Total Internet : Total Audience | 228,444 |
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1 | Google Sites | 196,234 |
| 26 | Twitter.com | 37,602 |
2 | Yahoo Sites | 160,890 |
| 27 | Pinterest.com | 34,735 |
3 | Microsoft Sites | 146,852 |
| 28 | Weather Company, The | 34,556 |
4 | 140,185 |
| 29 | Yelp | 34,473 | |
5 | Amazon Sites | 117,300 |
| 30 | ESPN | 33,485 |
6 | AOL, Inc. | 103,279 |
| 31 | SheKnows Media | 33,108 |
7 | Mode Media (formerly Glam Media) | 83,699 |
| 32 | Demand Media | 33,005 |
8 | eBay | 73,387 |
| 33 | Meredith Digital | 32,830 |
9 | CBS Interactive | 72,244 |
| 34 | WebMD Health | 32,448 |
10 | Wikimedia Foundation Sites | 68,538 |
| 35 | Best Buy Sites | 31,310 |
11 | Comcast NBCUniversal | 64,186 |
| 36 | Dropbox Sites | 30,788 |
12 | Apple Inc. | 61,021 |
| 37 | New York Times Digital | 30,722 |
13 | Turner Digital | 60,173 |
| 38 | Purch | 29,608 |
14 | Wal-Mart | 59,843 |
| 39 | Verizon Communications Corporation | 28,695 |
15 | Gannett Sites | 49,610 |
| 40 | Scripps Networks Interactive Inc. | 28,527 |
16 | About | 49,184 |
| 41 | Sears Sites | 28,037 |
17 | Ask Network | 48,976 |
| 42 | Netflix.com | 27,865 |
18 | Time Inc. Network (U.S) | 43,628 |
| 43 | IDG Network | 27,227 |
19 | 42,169 |
| 44 | Fox News Digital Network | 26,896 | |
20 | craigslist, inc. | 40,916 |
| 45 | Viacom Digital | 25,910 |
21 | Answers.com Sites | 40,037 |
| 46 | Ziff Davis Tech | 25,893 |
22 | Adobe Sites | 39,531 |
| 47 | Gawker Media | 25,106 |
23 | Hearst Corporation | 39,100 |
| 48 | Kohls Corporation | 24,566 |
24 | Conde Nast Digital | 38,981 |
| 49 | YP Sites | 23,727 |
25 | Target Corporation | 38,096 |
| 50 | AT&T, Inc. | 23,393 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 228,444 | 100.0 |
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1 | AddThis | 219,862 | 96.2 |
| 1 | Google Ad Network** | 218,021 | 95.4 | ||
2 | Taboola | 197,699 | 86.5 |
| 2 | Yahoo Audience Network** | 196,866 | 86.2 | ||
3 | 189,196 | 82.8 |
| 3 | Conversant (formerly ValueClick Networks)** | 196,667 | 86.1 | |||
4 | Outbrain | 177,464 | 77.7 |
| 4 | Casale Media - MediaNet** | 187,809 | 82.2 | ||
5 | Yahoo Sites | 160,890 | 70.4 |
| 5 | Criteo** | 187,148 | 81.9 | ||
6 | ShareThis | 141,891 | 62.1 |
| 6 | RadiumOne** | 182,107 | 79.7 | ||
7 | Facebook.com | 137,346 | 60.1 |
| 7 | Collective Display** | 166,127 | 72.7 | ||
8 | MSN | 130,147 | 57.0 |
| 8 | Burst Media** | 165,289 | 72.4 | ||
9 | YouTube.com | 116,694 | 51.1 |
| 9 | Advertising.com** | 161,819 | 70.8 | ||
10 | AOL, Inc. | 103,279 | 45.2 |
| 10 | Exponential - Tribal Fusion** | 156,761 | 68.6 | ||
11 | Amazon.com* | 101,777 | 44.6 |
| 11 | Gamut - Network** | 151,965 | 66.5 | ||
12 | Mode Media (formerly Glam Media) | 83,699 | 36.6 |
| 12 | Rocket Fuel** | 141,984 | 62.2 | ||
13 | 5min Media Platform | 77,024 | 33.7 |
| 13 | Amobee** | 141,984 | 62.2 | ||
14 | Windows Live | 65,579 | 28.7 |
| 14 | Adroit Digital** | 134,357 | 58.8 | ||
15 | Walmart.com | 57,254 | 25.1 |
| 15 | SourceKnowledge Video Network** | 127,908 | 56.0 | ||
16 | Gannett Sites | 49,610 | 21.7 |
| 16 | Microsoft Media Network US** | 113,749 | 49.8 | ||
17 | About | 49,184 | 21.5 |
| 17 | TC Media Reach & Response Network** | 109,609 | 48.0 | ||
18 | Ask Network | 48,976 | 21.4 |
| 18 | Undertone Networks** | 97,236 | 42.6 | ||
19 | Blogger | 42,471 | 18.6 |
| 19 | Media.net Contextual Ads** | 80,582 | 35.3 | ||
20 | 42,169 | 18.5 |
| 20 | AdBlade Network** | 78,727 | 34.5 | |||
21 | Answers.com Sites | 40,037 | 17.5 |
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22 | NBC News Digital | 39,517 | 17.3 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | CNN | 39,306 | 17.2 |
| 1 | Rubicon Project** | 211,808 | 92.7 | ||
24 | Target.com | 38,051 | 16.7 |
| 2 | Fulcrum5** | 187,844 | 82.2 | ||
25 | Twitter.com | 37,602 | 16.5 |
| 3 | OpenX** | 150,870 | 66.0 | ||
26 | Yelp | 34,473 | 15.1 |
| 4 | engage:BDR** | 36,880 | 16.1 | ||
27 | CBS News | 34,062 | 14.9 |
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28 | Apple.com | 33,967 | 14.9 |
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29 | ESPN | 33,485 | 14.7 |
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30 | SheKnows Media | 33,108 | 14.5 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 70.4 percent of the 228 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.