RESTON, VA, January 27, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 238.3 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 196.2 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.2 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)December 2014Total U.S. – Home and Work LocationsSource: Comscore MMX Multi-Platform
Rank
Property
Unique Visitors/Viewers(000)
Total Internet : Total Audience
252,469
1
Google Sites
238,251
26
SheKnows Media
78,439
2
Yahoo Sites
216,151
27
Yelp
77,646
3
Facebook
207,137
28
Conde Nast Digital
77,339
4
AOL, Inc.
198,567
29
BuzzFeed.com
76,849
5
Amazon Sites
181,119
30
Scripps Networks Interactive Inc.
74,705
6
Microsoft Sites
168,403
31
Pinterest.com
72,500
7
Mode Media (formerly Glam Media)
144,718
32
WebMD Health
69,785
8
CBS Interactive
137,120
33
Viacom Digital
69,312
9
Comcast NBCUniversal
135,080
34
Target Corporation
67,541
10
Apple Inc.
134,779
35
Ask Network
65,260
11
eBay
124,039
36
Meredith Digital
65,232
12
Turner Digital
110,472
37
Netflix.com
62,954
13
Wikimedia Foundation Sites
106,985
38
Adobe Sites
61,058
14
Gannett Sites
105,237
39
Demand Media
59,740
15
Wal-Mart
99,773
40
Gawker Media
58,799
16
Linkedin
95,774
41
Vimeo
58,492
17
Time Inc. Network (U.S)
90,809
42
NFL Internet Group
57,706
18
Twitter.com
90,698
43
New York Times Digital
57,458
19
Pandora.com
89,437
44
Fox Sports Digital - Sporting News Media
56,650
20
ESPN
88,384
45
WordPress.com*
55,394
21
Blinkx
85,830
46
craigslist, inc.
55,308
22
Weather Company, The
81,966
47
Fox News Digital Network
54,710
23
Hearst Corporation
79,729
48
AnyClip Media
53,812
24
About
78,809
49
Vox Media
52,635
25
Answers.com Sites
78,656
50
iHeartMedia Digital
50,655
Comscore Top 50 Properties (Desktop Only)December 2014Total U.S. – Home and Work LocationsSource: Comscore MMX
Unique Visitors(000)
228,444
196,234
37,602
160,890
34,735
146,852
34,556
140,185
34,473
117,300
33,485
103,279
33,108
83,699
33,005
73,387
32,830
72,244
32,448
68,538
Best Buy Sites
31,310
64,186
Dropbox Sites
30,788
61,021
30,722
60,173
Purch
29,608
59,843
Verizon Communications Corporation
28,695
49,610
28,527
49,184
Sears Sites
28,037
48,976
27,865
43,628
IDG Network
27,227
42,169
26,896
40,916
25,910
40,037
Ziff Davis Tech
25,893
39,531
25,106
39,100
Kohls Corporation
24,566
38,981
YP Sites
23,727
38,096
AT&T, Inc.
23,393
Comscore Ad Focus Rankings (Desktop Only)December 2014Total U.S. – Home and Work LocationsSource: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
219,862
96.2
Google Ad Network**
218,021
95.4
Taboola
197,699
86.5
Yahoo Audience Network**
196,866
86.2
Google
189,196
82.8
Conversant (formerly ValueClick Networks)**
196,667
86.1
Outbrain
177,464
77.7
Casale Media - MediaNet**
187,809
82.2
70.4
Criteo**
187,148
81.9
ShareThis
141,891
62.1
RadiumOne**
182,107
79.7
Facebook.com
137,346
60.1
Collective Display**
166,127
72.7
MSN
130,147
57.0
Burst Media**
165,289
72.4
YouTube.com
116,694
51.1
Advertising.com**
161,819
70.8
45.2
Exponential - Tribal Fusion**
156,761
68.6
Amazon.com*
101,777
44.6
Gamut - Network**
151,965
66.5
36.6
Rocket Fuel**
141,984
62.2
5min Media Platform
77,024
33.7
Amobee**
Windows Live
65,579
28.7
Adroit Digital**
134,357
58.8
Walmart.com
57,254
25.1
SourceKnowledge Video Network**
127,908
56.0
21.7
Microsoft Media Network US**
113,749
49.8
21.5
TC Media Reach & Response Network**
109,609
48.0
21.4
Undertone Networks**
97,236
42.6
Blogger
42,471
18.6
Media.net Contextual Ads**
80,582
35.3
18.5
AdBlade Network**
78,727
34.5
17.5
NBC News Digital
39,517
17.3
Top DSP/SSP/Ad Exchange Entities
CNN
39,306
17.2
Rubicon Project**
211,808
92.7
Target.com
38,051
16.7
Fulcrum5**
187,844
16.5
OpenX**
150,870
66.0
15.1
engage:BDR**
36,880
16.1
CBS News
34,062
14.9
Apple.com
33,967
14.7
14.5
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 70.4 percent of the 228 million desktop internet users in December. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
About Comscore MMX Multi-PlatformComscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.