Comscore Ranks the Top 50 U.S. Digital Media Properties for March 2015
RESTON, VA, April 22, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for March 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 204.6 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.3 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers |
| Rank | Property | Unique Visitors/Viewers |
| Total Internet : Total Audience | 255,279 |
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1 | Google Sites | 241,567 |
| 26 | BuzzFeed.com | 77,930 |
2 | Yahoo Sites | 219,947 |
| 27 | Conde Nast Digital | 76,866 |
3 | 209,643 |
| 28 | WebMD Health | 76,292 | |
4 | AOL, Inc. | 188,471 |
| 29 | Answers.com Sites | 73,718 |
5 | Microsoft Sites | 176,435 |
| 30 | Pinterest.com | 72,881 |
6 | Amazon Sites | 175,094 |
| 31 | WordPress.com* | 70,375 |
7 | Mode Media (formerly Glam Media) | 154,534 |
| 32 | Meredith Digital | 64,399 |
8 | CBS Interactive | 139,508 |
| 33 | Viacom Digital | 63,309 |
9 | Apple Inc. | 136,095 |
| 34 | Mail Online / Daily Mail | 61,869 |
10 | Comcast NBCUniversal | 134,643 |
| 35 | craigslist, inc. | 61,341 |
11 | eBay | 122,462 |
| 36 | Ask Network | 60,463 |
12 | Wikimedia Foundation Sites | 117,815 |
| 37 | New York Times Digital | 59,230 |
13 | Turner Digital | 117,699 |
| 38 | Adobe Sites | 59,208 |
14 | 114,380 |
| 39 | TripAdvisor Inc. | 58,753 | |
15 | Gannett Sites | 113,375 |
| 40 | Scripps Networks Interactive Inc. | 58,697 |
16 | Time Inc. Network (U.S) | 101,687 |
| 41 | Demand Media | 57,182 |
17 | Twitter.com | 100,382 |
| 42 | Netflix.com | 56,393 |
18 | Weather Company, The | 97,749 |
| 43 | Cox Enterprises Inc. | 56,123 |
19 | Pandora.com | 87,796 |
| 44 | Fox News Digital Network | 55,888 |
20 | About | 86,557 |
| 45 | Vimeo | 54,973 |
21 | SheKnows Media | 85,981 |
| 46 | YP Sites | 54,292 |
22 | Hearst Corporation | 85,648 |
| 47 | Vox Media | 53,277 |
23 | Yelp | 83,346 |
| 48 | Disney Online | 52,279 |
24 | Wal-Mart | 81,919 |
| 49 | WashingtonPost.com | 52,168 |
25 | ESPN | 80,508 |
| 50 | VEVO | 51,731 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors |
| Rank | Property | Unique Visitors |
| Total Internet : Total Audience | 231,411 |
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1 | Google Sites | 204,572 |
| 26 | Adobe Sites | 35,816 |
2 | Yahoo Sites | 168,924 |
| 27 | SheKnows Media | 35,242 |
3 | Microsoft Sites | 152,540 |
| 28 | Conde Nast Digital | 33,627 |
4 | 142,353 |
| 29 | ESPN | 32,548 | |
5 | Amazon Sites | 108,094 |
| 30 | WebMD Health | 32,435 |
6 | AOL, Inc. | 107,235 |
| 31 | Dropbox Sites | 31,978 |
7 | Mode Media (formerly Glam Media) | 80,307 |
| 32 | TripAdvisor Inc. | 30,790 |
8 | CBS Interactive | 71,224 |
| 33 | New York Times Digital | 30,579 |
9 | Wikimedia Foundation Sites | 70,615 |
| 34 | Purch | 30,336 |
10 | eBay | 67,246 |
| 35 | Demand Media | 28,774 |
11 | Comcast NBCUniversal | 62,527 |
| 36 | Pinterest.com | 28,589 |
12 | Turner Digital | 61,928 |
| 37 | Meredith Digital | 27,512 |
13 | Apple Inc. | 53,128 |
| 38 | Netflix.com | 27,180 |
14 | About | 52,161 |
| 39 | Fox News Digital Network | 26,998 |
15 | Ask Network | 50,142 |
| 40 | Verizon Communications Corporation | 26,422 |
16 | Gannett Sites | 48,746 |
| 41 | Ziff Davis Tech | 25,768 |
17 | 45,152 |
| 42 | IDG Network | 25,243 | |
18 | Time Inc. Network (U.S) | 43,062 |
| 43 | Vox Media | 24,569 |
19 | craigslist, inc. | 42,565 |
| 44 | Expedia Inc | 24,311 |
20 | Wal-Mart | 40,462 |
| 45 | YP Sites | 23,833 |
21 | Hearst Corporation | 38,979 |
| 46 | Viacom Digital | 23,632 |
22 | Twitter.com | 38,557 |
| 47 | Mail Online / Daily Mail | 22,751 |
23 | Weather Company, The | 38,347 |
| 48 | Scripps Networks Interactive Inc. | 22,522 |
24 | Yelp | 36,484 |
| 49 | Intuit | 22,445 |
25 | Answers.com Sites | 35,926 |
| 50 | T365 - Tribune | 22,038 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 231,411 | 100.0 |
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1 | AddThis | 222,828 | 96.3 |
| 1 | Google Ad Network** | 217,120 | 93.8 | ||
2 | 196,335 | 84.8 |
| 2 | Yahoo Audience Network** | 205,773 | 88.9 | |||
3 | Taboola | 187,239 | 80.9 |
| 3 | Conversant** | 193,648 | 83.7 | ||
4 | ShareThis | 180,223 | 77.9 |
| 4 | Criteo** | 184,812 | 79.9 | ||
5 | Yahoo Sites | 168,924 | 73.0 |
| 5 | RadiumOne** | 181,246 | 78.3 | ||
6 | Outbrain | 158,355 | 68.4 |
| 6 | Advertising.com** | 165,864 | 71.7 | ||
7 | Facebook.com | 138,780 | 60.0 |
| 7 | Burst Media** | 160,344 | 69.3 | ||
8 | MSN | 132,271 | 57.2 |
| 8 | Exponential - Tribal Fusion** | 157,279 | 68.0 | ||
9 | YouTube.com | 107,913 | 46.6 |
| 9 | Gamut - Network** | 155,819 | 67.3 | ||
10 | AOL, Inc. | 107,235 | 46.3 |
| 10 | Collective Display** | 155,767 | 67.3 | ||
11 | Amazon.com* | 91,385 | 39.5 |
| 11 | Amobee** | 137,876 | 59.6 | ||
12 | Mode Media (formerly Glam Media) | 80,307 | 34.7 |
| 12 | Rocket Fuel** | 135,074 | 58.4 | ||
13 | Windows Live | 58,006 | 25.1 |
| 13 | SourceKnowledge Video Network** | 109,277 | 47.2 | ||
14 | 5min Media Platform | 56,171 | 24.3 |
| 14 | Adroit Digital** | 109,087 | 47.1 | ||
15 | About | 52,161 | 22.5 |
| 15 | Microsoft Media Network US** | 104,137 | 45.0 | ||
16 | Ask Network | 50,142 | 21.7 |
| 16 | Media.net Contextual Ads** | 81,016 | 35.0 | ||
17 | Gannett Sites | 48,746 | 21.1 |
| 17 | Undertone Networks** | 81,013 | 35.0 | ||
18 | 45,152 | 19.5 |
| 18 | Vibrant Media** | 73,597 | 31.8 | |||
19 | Blogger | 40,698 | 17.6 |
| 19 | AdBlade Network** | 73,100 | 31.6 | ||
20 | NBC News Digital | 39,170 | 16.9 |
| 20 | GumGum** | 72,188 | 31.2 | ||
21 | CBS News | 38,560 | 16.7 |
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22 | Twitter.com | 38,557 | 16.7 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Walmart.com | 37,922 | 16.4 |
| 1 | Rubicon Project** | 192,395 | 83.1 | ||
24 | Yelp | 36,484 | 15.8 |
| 2 | Fulcrum5** | 189,258 | 81.8 | ||
25 | Answers.com Sites | 35,926 | 15.5 |
| 3 | OpenX** | 148,682 | 64.3 | ||
26 | SheKnows Media | 35,242 | 15.2 |
| 4 | engage:BDR** | 36,720 | 15.9 | ||
27 | CNN | 34,852 | 15.1 |
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28 | Weather Channel, The | 32,859 | 14.2 |
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29 | ESPN | 32,548 | 14.1 |
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30 | WebMD Health | 32,435 | 14.0 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in March. For instance, Yahoo Sites was seen by 73 percent of the 231 million desktop internet users in March.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.