RESTON, VA, April 22, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for March 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 204.6 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.3 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) March 2015Total U.S. – Home and Work Locations Source: Comscore MMX Multi-Platform
Rank
Property
Unique Visitors/Viewers(000)
Total Internet : Total Audience
255,279
1
Google Sites
241,567
26
BuzzFeed.com
77,930
2
Yahoo Sites
219,947
27
Conde Nast Digital
76,866
3
Facebook
209,643
28
WebMD Health
76,292
4
AOL, Inc.
188,471
29
Answers.com Sites
73,718
5
Microsoft Sites
176,435
30
Pinterest.com
72,881
6
Amazon Sites
175,094
31
WordPress.com*
70,375
7
Mode Media (formerly Glam Media)
154,534
32
Meredith Digital
64,399
8
CBS Interactive
139,508
33
Viacom Digital
63,309
9
Apple Inc.
136,095
34
Mail Online / Daily Mail
61,869
10
Comcast NBCUniversal
134,643
35
craigslist, inc.
61,341
11
eBay
122,462
36
Ask Network
60,463
12
Wikimedia Foundation Sites
117,815
37
New York Times Digital
59,230
13
Turner Digital
117,699
38
Adobe Sites
59,208
14
Linkedin
114,380
39
TripAdvisor Inc.
58,753
15
Gannett Sites
113,375
40
Scripps Networks Interactive Inc.
58,697
16
Time Inc. Network (U.S)
101,687
41
Demand Media
57,182
17
Twitter.com
100,382
42
Netflix.com
56,393
18
Weather Company, The
97,749
43
Cox Enterprises Inc.
56,123
19
Pandora.com
87,796
44
Fox News Digital Network
55,888
20
About
86,557
45
Vimeo
54,973
21
SheKnows Media
85,981
46
YP Sites
54,292
22
Hearst Corporation
85,648
47
Vox Media
53,277
23
Yelp
83,346
48
Disney Online
52,279
24
Wal-Mart
81,919
49
WashingtonPost.com
52,168
25
ESPN
80,508
50
VEVO
51,731
Comscore Top 50 Properties (Desktop Only) March 2015Total U.S. – Home and Work Locations Source: Comscore MMX
Unique Visitors(000)
231,411
204,572
35,816
168,924
35,242
152,540
33,627
142,353
32,548
108,094
32,435
107,235
Dropbox Sites
31,978
80,307
30,790
71,224
30,579
70,615
Purch
30,336
67,246
28,774
62,527
28,589
61,928
27,512
53,128
27,180
52,161
26,998
50,142
Verizon Communications Corporation
26,422
48,746
Ziff Davis Tech
25,768
45,152
IDG Network
25,243
43,062
24,569
42,565
Expedia Inc
24,311
40,462
23,833
38,979
23,632
38,557
22,751
38,347
22,522
36,484
Intuit
22,445
35,926
T365 - Tribune
22,038
Comscore Ad Focus Rankings (Desktop Only) March 2015 Total U.S. – Home and Work Locations Source: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
222,828
96.3
Google Ad Network**
217,120
93.8
Google
196,335
84.8
Yahoo Audience Network**
205,773
88.9
Taboola
187,239
80.9
Conversant**
193,648
83.7
ShareThis
180,223
77.9
Criteo**
184,812
79.9
73.0
RadiumOne**
181,246
78.3
Outbrain
158,355
68.4
Advertising.com**
165,864
71.7
Facebook.com
138,780
60.0
Burst Media**
160,344
69.3
MSN
132,271
57.2
Exponential - Tribal Fusion**
157,279
68.0
YouTube.com
107,913
46.6
Gamut - Network**
155,819
67.3
46.3
Collective Display**
155,767
Amazon.com*
91,385
39.5
Amobee**
137,876
59.6
34.7
Rocket Fuel**
135,074
58.4
Windows Live
58,006
25.1
SourceKnowledge Video Network**
109,277
47.2
5min Media Platform
56,171
24.3
Adroit Digital**
109,087
47.1
22.5
Microsoft Media Network US**
104,137
45.0
21.7
Media.net Contextual Ads**
81,016
35.0
21.1
Undertone Networks**
81,013
19.5
Vibrant Media**
73,597
31.8
Blogger
40,698
17.6
AdBlade Network**
73,100
31.6
NBC News Digital
39,170
16.9
GumGum**
72,188
31.2
CBS News
38,560
16.7
Top DSP/SSP/Ad Exchange Entities
Walmart.com
37,922
16.4
Rubicon Project**
192,395
83.1
15.8
Fulcrum5**
189,258
81.8
15.5
OpenX**
148,682
64.3
15.2
engage:BDR**
36,720
15.9
CNN
34,852
15.1
Weather Channel, The
32,859
14.2
14.1
14.0
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in March. For instance, Yahoo Sites was seen by 73 percent of the 231 million desktop internet users in March. * Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
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About Comscore MMX Multi-PlatformComscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.