- 2010年5月6日
The Auto Insurance Online Landscape in 2010
Susan Engleson
Senior Director, ProductsBased on Comscore’s 2010 Auto Insurance Report, this session provides a detailed analysis of the attitudes, preferences, and behaviors of insurance shoppers and policyholders. By analyzing how these consumers engage with insurance companies both online and offline, industry players can gain insight into strategic issues pertaining to consumer’s auto insurance quoting, purchasing, and servicing preferences.
With a fee of just $299, this session highlights trends and strategies that address the following questions about auto insurance:
- Where do online consumers shop for and purchase auto insurance – online, local agents, toll-free numbers? What percent migrate from online shopping to offline purchase?
- Why are consumers shopping for auto insurance?
- How do consumers prefer to manage their auto insurance policies?
- Do consumers bundle multiple lines of insurance with the same carrier? Why or why not?
If you have any questions about the recording, or would like to purchase it, please contact Sarah Lenart at slenart@comscore.com.