- 2014年10月12日
Comscore Mobile Metrix: Delivering Comprehensive Mobile Audience Measurement in Finland
With mobile accounting for a rapidly expanding share of digital media consumption, so is the Finnish market’s need for industry-leading measurement of smartphone and tablet audiences.
At this exclusive breakfast event in Helsinki, Comscore announced the official launch of Mobile Metrix® in Finland.
Mobile Metrix helps to answer the following questions:
- What is the size and audience composition of mobile sites and apps?
- How does mobile usage at various publishers break down between smartphones and tablets?
- How do mobile audiences vary by operating system?
- Which web sites / apps / content categories are growing fastest on mobile platforms?
- How is your mobile web site or app performing vs. your competitors and vs. the market as a whole?