- 2014年6月12日
To be seen, or not to be seen: Is Actually No Longer the Question
Rapid change has impacted the digital ad industry, and media sellers are at the forefront of navigating this.
At this Comscore-hosted event for media sellers, Scott Joslin, VP of International Advertising Effectiveness, explores how publishers can thrive in a world of viewability.
The session, which included an industry panel, provided valuable insights on the following topics:
- Viewability & measurement today
- Audience buying & verifying in-target delivery
- Programmatic buying & its impact on the market
- How to thrive in a world of viewability using Comscore validated Media Essentials