Empowered Shoppers Propel Retail Change

Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase.

For the fourth year in a row, Comscore partnered with UPS to uncover consumers’ online shopping preferences and understand what services enhance the customer experience. Learn how you can offer a better, more seamless shopping experience across channels, ultimately resulting in satisfied customers and increased sales.

Here are just a few key findings from the study:

• Consumers like to move seamlessly between online and in-store experiences.
• Mobile and social media have a huge impact on some shoppers.
• Many consumers are willing to accept higher shipping rates, longer delivery times, and other trade-offs when dealing with smaller retailers.
• Flexibility and convenience are expected with delivery and returns, and stores can still play a large role.