- 2016年11月11日
Publishers: Prove your quality to reclaim market share
Martin Bromfield
VP Advertising EMEAIn this presentation, Martin Bromfield, VP Advertising EMEA, Comscore provides insights into whether premium publishers hold a premium audience relationship, looking at key insights into how publishers can convince buyers of media quality to reclaim market share.
Topics covered during this presentation:
- Premium publishers and the contextual environment in which ads are seen.
- How to avoid wasted ad spend with an in depth look at viewability, fraud and audience targeting.
- Understanding the true effectiveness of digital advertising to better utilise digital in the wider media mix.
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