Event: Event - 11 de noviembre, 2016

Publishers: Prove your quality to reclaim market share

Martin Bromfield

VP Advertising EMEA

In this presentation, Martin Bromfield, VP Advertising EMEA, Comscore provides insights into whether premium publishers hold a premium audience relationship, looking at key insights into how publishers can convince buyers of media quality to reclaim market share.

Descargar

Topics covered during this presentation:

Premium publishers and the contextual environment in which ads are seen.
How to avoid wasted ad spend with an in depth look at viewability, fraud and audience targeting.
Understanding the true effectiveness of digital advertising to better utilise digital in the wider media mix.

Más sobre

Ad Validation