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The Power of Like 2: How Social Marketing Works

The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs...

Tablet Audience Nearly 3x as Likely to Watch Video as Smartphone Users

Tablets are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home. New insights from Comscore TabLens™ found that more than...