For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic as some might suggest. As marketers attempt...
Over-the-top (OTT) adoption is on the rise, increasing 17 percent year-over-year. With such astounding growth, it isn’t a surprise that the industry is buzzing about OTT and how it is impacting other...