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Comscore on Programmatic

The Value of a Digital Ad

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marke...

3 Things Brands Should Consider Before Going Programmatic

Value of a Digital Ad: Comscore and Millward Brown

Comscore Reports January 2016 U.S. Smartphone Subscriber Market Share

Comscore, Inc. (NASDAQ: SCOR) today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2016. Apple ranked as the top smartphone...

Give Your Creative a Chance!

U.S. Wedding Planning Online

Mobile Millennials: Retail Myths and Realities

Will digital ads outpace TV?

Cross Platform Audience Measurement and the Future of Media

Comscore Releases January 2016 U.S. Desktop Online Video Rankings

Comscore Ranks the Top 50 U.S. Digital Media Properties for January 2016

Box Office Overview

How mobile-first has paid off for Unicorn brands: An Insight into Billion D...

Comscore Releases January 2016 U.S. Desktop Search Engine Rankings

Warc Webinar: 5 Digital Marketing Lessons from Comscore

As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement