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“Mobile is Eating Bricks and Mortar”

My colleague Andrew Lipsman, VP of Marketing Insights here at Comscore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly s...

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at mas...