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4 things brands should consider when going Programmatic this year

Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas that combine for what we’d call the “verified...

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where...