Local TV Will Take National Spending
Fireside Chat with Lyle Schwartz and Aaron Fetters
信息图：理解“移动第一”的消费者行为
Comscore近期发布的报告——《移动设备的需求层次》 详细阐述了智能手机和平板设备上的消费者行为与“马斯洛需求层次”的对应关系。
移动用户的需求层次
Why Marketers Need to Know About Advanced Currencies
Expectations from Snapchat
Gian Fulgoni provides insights on Snapchat's reach amongst Millennials and older users, and talks about how the Snapchat app ranks compared to its competitors.
This holiday season consumers will spend around $80B online
CNBC: 2017 is Box Office Equivalent of 100-Year Flood
Holiday shopping promotions starting earlier and earlier
Advanced TV Targeting Early In A Mega Trend
Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
Ad Week 2016: What are the metrics that matter?
Millennials going mobile
Comscore 2016年第一季度广告基准
Mobile video is driving force in this election
Will digital ads outpace TV?