Comscore UDM 2.0
Leading the way with our Unified Digital Measurement (UDM) 2.0
With the forthcoming deprecation of third-party IDs, the digital landscape is evolving, and audience measurement must evolve, too.
Comscore is now introducing Unified Digital Measurement 2.0, the next generation of our Unified Digital Measurement (UDM), which will be powered by a new enhanced methodology that utilizes first-party IDs from publishers in place of third-party signals. This enhancement to our MyMetrix suite will ensure that publishers, agencies, and advertisers can continue to measure and report on audiences with the same granularity and precision that they have come to expect from Comscore.
Get Started
Our ask of you is to update your existing Web Page and Streaming Video tags to ensure we can provide you with a private beta view ahead of release.
Our dedicated team will be there to support you each step of the way during this transition. We will be leveraging this portal for all UDM 2.0 resources so that you can get started now, and we will be reaching out shortly to provide additional support.
At Comscore, our goal is to unify and modernize measurement for a cross-screen world. The move to UDM 2.0 is a necessary step to preserve fidelity and advance audience measurement.
We have included introductory resources and an overview of our Unified Digital Methodology 2.0 that will power our MMX product suite.
Preparing for UDM 2.0: Your First-Party Data Options
Important note: This change will not be reflected in your current measurement reporting, but instead enter you into a private BETA view to see the impacts of data collection and processing.
To get started, view these updated tagging implementation guides:
- Desktop/Mobile web page tag ( Web Page Tag Guide)
- Desktop/Mobile web video tag ( Javascript & Streaming Tag Guide)
- Mobile App iOS/Android SDKs ( iOS and Android Tag Guides)
We offer publishers 2 ways to pass along first-party data
1. Update tags to include new parameters
- First-party IDs - e.g., hashed emails, hashed visitor IDs, hashed subscriber IDs
- Third-party publisher specific IDs -e.g., UID 2.0, LiveRamp ATS, ID5
- User Demographics (optional)
2. First-party cookie enablement in existing Comscore tags
- Our comprehensive tagging guides detail how to set “enableFirstPartyCookie” to “true”
- You should make sure that in addition to updating the tag, you also work with your privacy team to update privacy notices as needed
Learn About UDM 2.0 from the Experts
Watch our educational video series about Unified Digital Measurement 2.0, led by Kelly Barret, SVP of product management