Measure and maximize marketing effectiveness to grow your business

Comscore Marketing Impact Products & Services

Brand Effectiveness

Comscore’s Ad Effectiveness solution is a comprehensive suite of products that provides the flexibility and insights you need to pull ahead in the market.

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.

Path-to-Purchase Research

Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across a wide variety of industries.

Tune-In Lift

Comscore Cross-Platform Tune-In Analyses measure the impact of advertising across platforms at driving TV program viewership.

Movie Measurement

Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation.

Brand Measurement

Comscore Brand Monitor™ is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy.