Flexibility
Interactive dashboards enables instant analysis of near real-time data with always-on competitive intelligence. Users will have the ability to integrate social media and digital video, among other capabilities.
Logo Library
Our logo detection model has been trained to identify hundreds of brands with the capability of training new brands. Hive’s technology enables scalable enrichment of logo locations and other placement characteristics.
Massive Scale
Comscore’s massive data set is used to enrich branded content reporting. This allows the ability to report reach and frequency against campaigns defined by Hive’s ad feed.
Key Benefits
- Analyze your performance against competition among audiences and creative segments.
- Experience always-on monitoring of in-content brand exposures across 100+ national TV networks and measurement across multiple platforms.
- Tap into competitive intelligence by accessing Hive’s logo detection model, share of voice insights and competitors’ branded content strategies.
- Track and evaluate your ad spend across networks, household demographics, creative types and more.
- Receive measurement for posts on social platforms such as Instagram and Twitter, among other social posts.
- Access data models to efficiently and accurately identify unbranded product exposures and enrich brand-level reporting by asset type.
- Demonstrate the value of advertising in our channels with industry leading data and methodology.
- Create point-and-click dashboards for intuitive, interactive data visualization, with the ability to customize reporting and export data for offline analysis.
- Stay on top of audience data with the matching of branded content occurrences with exposure.
Meet the Experts
Renee Obergfell
Sales ManagerFor more than a decade, Renee has proven to be an industry leader in Branded Content measurement with a unique understanding of various methodologies and direct client applications. Renee oversees Comscore's partnership with leading AI technology company, Hive, which allows us to reimagine sponsorship measurement. Renee continues her dedication and passion for Branded Content as Sales Manager for Comscore TV.
Sarah Jamali
Senior Director, Client InsightsSarah has been a consumer insights expert for over a decade, crafting custom research solutions for a multitude of Fortune 500 brands that not only explore current consumer behaviors, but also unearth and identify future trends. Within this, Sarah, in partnership with leading AI technology company Hive, measures leading global brands’ content integrations and arms senior stakeholders with deep insights about brand logo exposures to inform and guide future investment opportunities and initiatives.