China Understanding Online Video Consumption at the Programme Level

100% - ights/Infographics/China-Understanding-Online-Video-Consumption-at-the-Programme-Level

How to improve the quality of advertising

行业内诸多文章用大量的篇幅谈论有关无效流量（IVT）、广告可见度和数字广告面临的相关威胁，说明了广告行业迫切想要解决这些问题。除了参差不齐的统计数据和繁杂的噪音，市场充斥了大量的供应商和技术，却缺乏明晰的解决方案。
63% - fts/How-to-improve-the-quality-of-advertising

comScore Introduces Extended Video Reporting in China

comScore today announced the launch of Extended Video in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed, who is watching and viewers’ engagement across the video...
57% - ights/Press-Releases/2017/6/comScore-Introduces-Extended-Video-Reporting-in-China

MicroAd Demand Side Platform MicroAd BLADE Leverages comScore Validated Campaign Essentials

コムスコアは本日、株式会社マイクロアドのDSP、MicroAd BLADEが、デジタルキャンペーンの計測においてコムスコアのvalidated Campaign EssentialsTM (vCE®)と連携したことを発表しました。vCEにより広告主は、各キャンペーンのインビュー率1を計測し、広告表示における透明性の向上を実現します。
14% - ights/Press-Releases/2017/8/MicroAd-Demand-Side-Platform-MicroAd-BLADE-Leverages-comScore-Validated-Campaign-Essentials