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Los datos detrás del consumo de CTV en México
Comscore y el Consejo de Investigación de Medios se unieron para presentar los resultados de su estudio sobre Connected TV, Addressable Advertising y OTT en el país.
7% -
ights/Presentations-and-Whitepapers/2024/Los-datos-detras-del-consumo-de-CTV-en-Mexico
Comscore Collaborates with Snowflake
In this joint webinar on May 1, 2024, Comscore shared how it leverages Snowflake Data Clean Rooms to easily and securely collaborate with their media partners, helping them access Comscore's rich data assets across activation, attribution, and measurement...
19% -
ights/Presentations-and-Whitepapers/2024/Comscore-Collaborates-with-Snowflake
O Futuro dos Dados – Tendências e Novidades 2024
O comportamento do consumidor e a mídia estão mudando e as audiências também! Assim, para que você fique por dentro de dados e tendências que trarão insights para este momento e que podem contribuir para diferenciar e alavancar as suas estratégias digitais,...
20% -
ights/Presentations-and-Whitepapers/2024/O-Futuro-dos-Dados-Tendencias-e-Novidades-2024
Comscore Reports First Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
18% -
ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results
Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List
Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power...
20% -
ights/Press-Releases/2024/5/Proximic-by-Comscore-Recognized-in-AdExchanger-s-2024-Top-50-Programmatic-Power-Players-List
O Fim dos Cookies esta proximo
Fique atento: a nossa narrativa permanece em termos de trabalhar com a indústria em torno da mudança proativa de medição para não depender de cookies (ou outros sinais 3P).
6% -
ights/Blog/O-Fim-dos-Cookies-esta-proximo
Beyond Screens and Markets
For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
5% -
ights/Blog/Beyond-Screens-and-Markets
Driving Brand Marketing ROI Across All Screens and Formats
This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
17% -
ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI
Consumer Trends to Know from ARF Shopper 2024
ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
17% -
ights/Blog/Consumer-Trends-to-Know-from-ARF-Shopper-2024
Comscore pubblica i primi dati Social Incremental Reach degli editori italiani
Comscore, Inc. (Nasdaq: SCOR), partner globale di valore per la pianificazione, la transazione e la valutazione dei media su più piattaforme, ha ora pubblicato i primi dati sulla Social Incremental Reach degli editori italiani, ora parte della sua MMX...
6% -
ights/Press-Releases/2024/5/Comscore-pubblica-i-primi-dati-Social-Incremental-Reach-degli-editori-italiani
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