30 Percent of German Internet Users Visited an Online Gaming Site
22 Percent of German Mobile Subscribers Used their Phone to Play a Game
LONDON, U.K., August 21, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the German online gaming sector, based on data from the Comscore World Metrix audience measurement service, as well as the German mobile gaming sector, using data from the Comscore M: Metrics MobiLens Survey. The study found that 30 percent of the total German Internet audience visited an online gaming site in June 2008, while 22.3 percent of all German mobile phone subscribers used their mobile device to play a game during the same period.
Top 10 Online Gaming Properties
The German online gaming category grew 9 percent during the past year, reaching 10.5 million visitors in June 2008, or 30 percent of the total German Internet audience. The most popular site was Zylom, which grew 26 percent to 2.5 million visitors, followed by Spill Group with 1.5 million visitors (up 1 percent) and Gameforge Sites with 1.4 million visitors (up 18 percent).
Top 10 Online Gaming PropertiesRanked by Total German Unique Visitors (000)*June 2008 vs. June 2007Total Germany, Age 15+ - Home and Work LocationsComscore World Metrix
Property
June-2007
June-2008
% Change
Total German Internet Audience
32,857
34,986
6%
Online Gaming
9,609
10,502
9%
Zylom
1,977
2,492
26%
Spill Group
1,521
1,542
1%
Gameforge Sites
1,224
1,446
18%
SPIELAFFE.DE
498
1,173
136%
GameDuell
1,174
1,037
-12%
MINICLIP.COM
1,047
826
-21%
EA Online
795
721
-9%
Midasplayer.com Ltd.
336
686
104%
COMUNIO.DE
546
680
25%
MSN Games
1,082
646
-40%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Mobile Gaming Report
According to the Comscore M:Metrics MobiLens Survey, an average of 10.9 million German mobile subscribers per month (22.3 percent of mobile subscribers) used their phone to play a game during the three month period ending June 2008. The most popular method was playing preloaded games (8.6 million subscribers), followed by downloading (3.7 million subscribers). Streaming/playing via browser attracted a comparatively low 256,000 subscribers, but this activity is likely poised to rise with the increasing uptake in Smartphone usage in Germany.
Method of Accessing Game Play by German Mobile Gamers % of Total Mobile Subscribers3 Month Average Ending June 2008Total Germany, Age 13+*Source: Comscore M:Metrics, MobiLens
Total Mobile Subscribers (000)
% Reach
All Mobile Subscribers
49,000
100.0%
Played a game by any means during month
10,944
22.3%
Played native/preloaded games
8,575
17.5%
Played downloaded games
3,736
7.6%
Played Streamed Games/Used browser to play games
256
0.5%
*Based on a sample of 15,202 survey respondents
Mobile and PC Online Gaming Demographic Report
The study also profiled the demographic characteristics of German PC and mobile online gaming audiences, finding that usage on both media skewed towards males and those under the age of 35. Of the 10.5 million visitors to the online gaming category in Germany in June that used a PC, 55 percent were male, and a total of 75 percent were under the age of 35.
Demographic Profile of German Visitors to the Online Gaming Category% Composition of Total Unique VisitorsJune 2008 Total Germany, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Age
Male
Female
Total
Persons: Age 15-24
13.8%
10.0%
23.8%
Persons: Age 25-34
12.1%
8.3%
20.4%
Persons: Age 35-44
13.3%
12.9%
26.2%
Persons: Age 45-54
8.7%
8.0%
16.7%
Persons: Age 55+
7.4%
5.7%
Persons: Total
55.1%
44.9%
These skews were also evident in the mobile gaming sector, as 60 percent of gamers who downloaded or streamed/played a game via their browser were male while 67 percent were younger than 35.
Demographic Profile of German Mobile Phone Subscribers who used their Phone to Download or Stream/Play a Game via their Browser % Composition of Total Unique VisitorsThree Month Average Ending June 2008 Total Germany, Age 13+*Source: Comscore M:Metrics MobiLens Survey
Persons: Age 13-24
22.5%
14.6%
37.1%
17.7%
11.9%
29.6%
13.7%
9.1%
22.8%
5.0%
3.5%
8.5%
0.6%
1.4%
2.0%
59.5%
40.5%
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com