Comscore Reports on German Online and Mobile Gaming for June 2008

30 Percent of German Internet Users Visited an Online Gaming Site

22 Percent of German Mobile Subscribers Used their Phone to Play a Game

LONDON, U.K., August 21, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the German online gaming sector, based on data from the Comscore World Metrix audience measurement service, as well as the German mobile gaming sector, using data from the Comscore M: Metrics MobiLens Survey. The study found that 30 percent of the total German Internet audience visited an online gaming site in June 2008, while 22.3 percent of all German mobile phone subscribers used their mobile device to play a game during the same period.

Top 10 Online Gaming Properties

The German online gaming category grew 9 percent during the past year, reaching 10.5 million visitors in June 2008, or 30 percent of the total German Internet audience. The most popular site was Zylom, which grew 26 percent to 2.5 million visitors, followed by Spill Group with 1.5 million visitors (up 1 percent) and Gameforge Sites with 1.4 million visitors (up 18 percent).

Top 10 Online Gaming Properties
Ranked by Total German Unique Visitors (000)*
June 2008 vs. June 2007
Total Germany, Age 15+ - Home and Work Locations
Comscore World Metrix

Property

June-2007

June-2008

% Change

Total German Internet Audience

32,857

34,986

6%

Online Gaming

9,609

10,502

9%

Zylom

1,977

2,492

26%

Spill Group

1,521

1,542

1%

Gameforge Sites

1,224

1,446

18%

SPIELAFFE.DE

498

1,173

136%

GameDuell

1,174

1,037

-12%

MINICLIP.COM

1,047

826

-21%

EA Online

795

721

-9%

Midasplayer.com Ltd.

336

686

104%

COMUNIO.DE

546

680

25%

MSN Games

1,082

646

-40%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Mobile Gaming Report

According to the Comscore M:Metrics MobiLens Survey, an average of 10.9 million German mobile subscribers per month (22.3 percent of mobile subscribers) used their phone to play a game during the three month period ending June 2008. The most popular method was playing preloaded games (8.6 million subscribers), followed by downloading (3.7 million subscribers). Streaming/playing via browser attracted a comparatively low 256,000 subscribers, but this activity is likely poised to rise with the increasing uptake in Smartphone usage in Germany.

Method of Accessing Game Play by German Mobile Gamers
% of Total Mobile Subscribers
3 Month Average Ending June 2008
Total Germany, Age 13+*
Source: Comscore M:Metrics, MobiLens

Total Mobile Subscribers (000)

% Reach

All Mobile Subscribers

49,000

100.0%

Played a game by any means during month

10,944

22.3%

Played native/preloaded games

8,575

17.5%

Played downloaded games

3,736

7.6%

Played Streamed Games/Used browser to play games

256

0.5%

*Based on a sample of 15,202 survey respondents

Mobile and PC Online Gaming Demographic Report

The study also profiled the demographic characteristics of German PC and mobile online gaming audiences, finding that usage on both media skewed towards males and those under the age of 35. Of the 10.5 million visitors to the online gaming category in Germany in June that used a PC, 55 percent were male, and a total of 75 percent were under the age of 35.

Demographic Profile of German Visitors to the Online Gaming Category
% Composition of Total Unique Visitors
June 2008
Total Germany, Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Age

Male

Female

Total

Persons: Age 15-24

13.8%

10.0%

23.8%

Persons: Age 25-34

12.1%

8.3%

20.4%

Persons: Age 35-44

13.3%

12.9%

26.2%

Persons: Age 45-54

8.7%

8.0%

16.7%

Persons: Age 55+

7.4%

5.7%

12.9%

Persons: Total

55.1%

44.9%

100.0%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

These skews were also evident in the mobile gaming sector, as 60 percent of gamers who downloaded or streamed/played a game via their browser were male while 67 percent were younger than 35.

Demographic Profile of German Mobile Phone Subscribers who used their Phone to Download or Stream/Play a Game via their Browser
% Composition of Total Unique Visitors
Three Month Average Ending June 2008
Total Germany, Age 13+*
Source: Comscore M:Metrics MobiLens Survey

Age

Male

Female

Total

Persons: Age 13-24

22.5%

14.6%

37.1%

Persons: Age 25-34

17.7%

11.9%

29.6%

Persons: Age 35-44

13.7%

9.1%

22.8%

Persons: Age 45-54

5.0%

3.5%

8.5%

Persons: Age 55+

0.6%

1.4%

2.0%

Persons: Total

59.5%

40.5%

100.0%

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com