Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and dem... Leer más
Comscore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging Comscore validated Campaign E... Leer más
One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were... Leer más
Comscore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for t... Leer más
Comscore, Inc. (NASDAQ: SCOR) announced that they have been selected as the winner of the 2016 IAB Europe Research Award for Research and Data Innovation on their recent study with News UK a... Leer más
Kantar Media and Comscore have announced the latest development in their global strategic alliance. In addition to successful partnership activity already conducted in Spain, Netherlands and... Leer más
CNN, a division of Turner, and Comscore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television... Leer más
Comscore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vC... Leer más
Today, Comscore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavio... Leer más
Comscore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Leer más
Today, Comscore (NASDAQ: SCOR) announced that Comscore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invali... Leer más
Comscore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with Comscore’s TV measurement servi... Leer más
Comscore, Inc. (NASDAQ: SCOR) today published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective vi... Leer más
Comscore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. Comscore and client, Opera... Leer más
At Adobe Summit, Adobe (Nasdaq: ADBE) and Comscore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences.... Leer más
Comscore (NASDAQ: SCOR), a global media measurement and analytics company, in association with IAB Brazil, the Interactive Advertising Bureau, released the results from Digital Ad Spend in B... Leer más
Viacom (NASDAQ: VIAB, VIA) and Comscore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the... Leer más
Today, at The Advertising Research Foundation's (The ARF) Re:Think 2016 conference, Comscore (NASDAQ: SCOR) chairman and co-founder, Dr. Magid Abraham, received the Lifetime Achievement Awar... Leer más