Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns. Leer más
Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through Comscore validated Campaign Essentials. Leer más
This 2015 Mexico Digital Future in Focus Report shares key insights from the digital trends of 2014 and what this means for the year ahead. Leer más
Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynami... Leer más
Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced that Serge Matta, President and Chief Executive Officer, and Mel Wesley, Chief Financial Officer, w... Leer más
Comscore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising... Leer más
Comscore, Inc. (NASDAQ: SCOR) today received certification from ABC UK (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified soluti... Leer más
First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities Leer más
Comscore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients. Leer más
Comscore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in prog... Leer más
Comscore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in progr... Leer más
Comscore, Inc. (NASDAQ : SCOR) today introduced its Industry Trust initiative in Canada. Through the initiative, media buyers will now be able to use key Comscore advertising metrics when pl... Leer más
Comscore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key Comscore advertising metrics directly in programmatic trading platforms. Leer más
Comscore, Inc. (NASDAQ: SCOR) today announced that UKOM (UK Online Measurement Ltd), the leading voice for online audience measurement and governance for media owners, advertisers and media... Leer más
Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2015 U.S. Digital Future in Focus white paper. The report, available to the public as a... Leer más
Comscore, Inc. (NASDAQ: SCOR) announced the Beta launch of Mobile Metrix® in Colombia for reporting on app and browser audiences on smartphones and tablets. Mobile Metrix helps publishers d... Leer más
Comscore, Inc. (NASDAQ: SCOR) today announced that David Shiffman has joined Comscore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible fo... Leer más
Comscore today announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education... Leer más