Comscore will be at the ANA Measurement Committee Meeting on October 30, 2024!David Algranati, Chief Innovation Officer, will present “The Measure of Success: Data Driven Insights for Modern Marketing”, an overview of Comscore's first-to-market solution for optimizing campaign planning across all television screens (cable, broadcast, and streaming), nationally and at the market-level. The session begins at 2:15 PM Eastern.
For the first time, advertisers will be able to gain invaluable insights into ad exposure across total linear and streaming television in the markets where consumers are making key decisions. This session will also showcase how Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement solution that reports out at the national and local, market levels, can be leverag ed to he lp marketers and media buyers optimize their campaigns in-flight to maximize investment return and reduce wasted media.